Case Study: The Offside Line boosts Scottish rugby readership with webporty

The Offside Line quadruples site visitors with webporty

The Offside Line, a Scottish rugby news website started by experienced journalists, was a fledgling blog with limited visibility and a small readership. They sought to increase their reach and establish themselves as a leading source for Scottish rugby coverage, a challenge they addressed by partnering with webporty for a website rebuild and rebranding strategy.

webporty collaborated closely with the client to implement new revenue channels and a comprehensive growth strategy utilizing social media, email marketing, push notifications, and targeted Facebook advertising. This solution successfully quadrupled site visitors year-on-year for the first two years, culminating in three million page views in a single season and establishing The Offside Line as Scotland's most-read rugby publication with 250,000 monthly page views.

The Offside Line