Case Study: The Offside Line quadruples site visitors with webporty

The Offside Line - Customer Case Study

The Offside Line, a Scottish rugby news publication started by journalists, faced the challenge of limited visibility and readership for its coverage. webporty collaborated with the client to address this by rebuilding their website and implementing a rebranding strategy.

webporty introduced revenue channels like subscriptions and advertising, and drove growth through a multi-channel marketing approach. This strategy successfully quadrupled year-on-year visitors, leading to 3 million page views in a season and establishing the site as Scotland's most-read rugby news source.

The Offside Line

David Barnes

Owner