Case Study: Wheeler Cat achieves an 82% increase in average time on site with WebpageFX PersonalizeFX

Wheeler Cat - Customer Case Study

Wheeler Machinery Co., a Caterpillar dealer in Salt Lake City since 1951, came to WebpageFX for a website redesign that would better reflect its service-oriented, partnership approach and drive more conversions. The challenge was to deliver a tailored browsing experience that connected different industry audiences to the most relevant content quickly.

WebpageFX defined audience “buckets” using firmographic data (Wheeler’s primary industries), created unique homepage banner images and headlines for each audience, and launched the PersonalizeFX tool to serve customized content. Visitors who saw the personalized pages spent 82% more time on the site, demonstrating significantly higher engagement and stronger conversion potential.

Wheeler Cat