Case Study: URAC achieves 188% more AI traffic with WebFX’s AI search optimization services

URAC grows AI traffic 188% with WebpageFX

URAC, an independent nonprofit healthcare accreditation leader, faced the challenge of expanding its trusted authority into the rapidly emerging landscape of AI-powered search. To strengthen its visibility both in traditional search and new generative engines, URAC partnered with WebFX for their AI search optimization services and OmniSEO® platform.

WebFX implemented a strategy focused on creating expert-written, authoritative seed content on key healthcare topics and executing a targeted outreach campaign to earn authoritative backlinks. This approach was designed to make URAC a cited source for AI tools. As a result, URAC achieved a 188% increase in traffic from AI channels and gained visibility for 95% of its tracked AI questions, significantly outranking competitors with WebFX's help.

URAC