Case Study: Serena Shades launches interactive e-commerce store and custom "Design Your Shade" experience with WebpageFX

Serena Shades - Customer Case Study

Serena Shades, a maker of high-quality remote-controlled window shades, needed a website that both explained how their affordable, tech-enabled products worked and functioned as a full e-commerce store. WebpageFX was engaged to design and develop a site that could showcase features like the Smart Bridge app and Clear Connect Wireless technology while supporting complex product choices.

WebpageFX delivered a custom, CMS-integrated ecommerce store with multi-step ordering (power options, styles, colors, fabrics), an idea gallery, online chat with a shade specialist, and a custom "design your shade" visual configurator that shows the current build and live pricing. The result is an intuitive, build-to-order shopping experience that helps customers visualize options, understand features, and complete purchases online.