Case Study: Safer® Brand achieves significant social engagement and website traffic growth with WebpageFX

Safer® Brand - Customer Case Study

Safer® Brand, an organic lawn and garden products company, hired WebpageFX in 2013–2014 to build and enhance its social media presence. The primary challenge was to raise awareness, engage organic lawn & garden enthusiasts, drive traffic to SaferBrand.com, and increase conversions across multiple platforms.

WebpageFX executed a multi-channel social program—Facebook, Pinterest, Twitter, Google+ and YouTube—using daily monitoring, weekly content calendars, bi-monthly contests, targeted ads and a four-contest landing page. Results included 555 landing-page contest entries (927 total across channels), 466 e‑newsletter signups, 3,122 Facebook ad clicks and 1,087 ad likes, social media traffic making up 17% of referrals, 120 comments, a 420% increase in shares, plus measurable referral visits from Google and YouTube.

Safer® Brand