Case Study: IGX Solutions achieves 53% AI visibility growth with WebFX’s Generative Engine Optimization services

IGX Solutions boosts AI visibility 53% with WebpageFX

IGX Solutions, a B2B SaaS provider of public-sector grants management software, faced a significant challenge as AI search tools like ChatGPT began diverting traffic from traditional organic search. Their outdated SEO tactics were ineffective against this shift, leading to lost visibility and a weak brand presence in emerging AI channels. To address this, they partnered with vendor WebFX for its AI search optimization services powered by the OmniSEO® platform.

The solution from WebFX involved a comprehensive approach including securing authoritative backlinks, refreshing and creating content specifically aligned with AI-driven queries, and implementing technical SEO like thematic internal linking and LLMs.txt files. This strategy successfully repositioned IGX Solutions for the new search landscape. WebFX delivered strong results, including a 53% increase in total brand appearances in relevant AI chatbot queries and the generation of 6 leads within 6 months where AI channels assisted organic search efforts.

IGX Solutions