Case Study: Hershey Center for Applied Research achieves increased online visibility and website visitors with WebpageFX SEO, PPC & CMS integration

Hershey Center for Applied Research - Customer Case Study

Hershey Center for Applied Research (HCAR) is a research park in Hershey, Pennsylvania that offers state‑of‑the‑art, build‑to‑suit and ready‑built facilities and access to research resources. HCAR needed to raise its online visibility so prospective tenants, partners, and the research community could find information about facilities, news, events, and relocation options.

WebpageFX implemented a custom CMS integration along with search engine optimization and pay‑per‑click campaigns to boost discoverability and make site content easier to manage. The combined SEO and PPC efforts increased targeted traffic and improved awareness of HCAR’s offerings, helping more visitors find and learn about the center’s facilities, events, and services.

Hershey Center for Applied Research