Case Study: Cleveland Brothers achieves a consolidated, conversion-focused website and streamlined marketing with WebpageFX

Cleveland Brothers - Customer Case Study

Cleveland Brothers, the largest Caterpillar dealer in the state serving Pennsylvania, northern West Virginia and western Maryland, engaged WebpageFX to improve an award-winning site and consolidate four divisional websites into one cohesive brand experience. The primary challenge was to maximize conversions, streamline content management, and better integrate existing Caterpillar technologies while making product, parts and service information easier to find.

WebpageFX redesigned the site and intranet, rethought the structure, interface and core technologies, and built focused inventory pages and microsites (mining, vocational trucks, conference) with features like live chat and consolidated CMS controls. The result was a single, intuitive platform that streamlined operations and marketing, improved product promotion and user access, and earned strong client praise for ongoing support and partnership.

Cleveland Brothers