Case Study: CJ Pony Parts achieves top search rankings and conversion growth with WebpageFX

CJ Pony Parts - Customer Case Study

CJ Pony Parts, founded in 1985, is the world’s leading Mustang parts retailer and an authority in the automotive space. Faced with a large, complex catalog and the need to make parts easy to find and buy across desktop and mobile, they needed better site navigation, searchability, and higher conversion rates while also improving organic visibility.

WebpageFX implemented a conversion-focused ecommerce redesign plus a full-service marketing program—CRO, site search and filtering, product copy/photos/videos, SEO (audits, keyword work, link building, ongoing content), PPC and remarketing, long-form content, and infographics. The work pushed CJ Pony Parts to top search positions and drove substantial growth in performance metrics, with organic and paid search results improving dramatically (examples include up to +86% in organic metrics and up to +386% in paid results), alongside higher conversions and customer satisfaction.

CJ Pony Parts