Case Study: Sodexo achieves clearer marketing insights and better website performance with Webnique GmbH

Sodexo unifies 4 CMS data sources with Webnique for 24 KPI tracking

The customer Sodexo, a major catering and facility management company, faced challenges with data transparency and consolidation for its online marketing. They lacked a central overview of their marketing figures and a real-time performance dashboard, which hindered effective analysis and strategic planning. Webnique GmbH was engaged to address these issues with a data-driven optimization and dashboard solution.

Webnique implemented a comprehensive solution that included creating a clear data architecture and extending the tracking concept to monitor user behavior. They developed a performance dashboard that combined data from four different CMS platforms into a single source of truth, providing real-time KPI monitoring. This allowed Sodexo to make data-driven decisions to maximize website performance, and Webnique's work helped them take their online marketing to the next level.

Sodexo