Case Study: Capalead validates its lead trading platform with Webnique GmbH

Capalead validates its lead trading platform in 6 months with Webnique GmbH

Capalead, a digital B2B platform for trading leads between agencies, faced the challenge of building a novel marketplace from the ground up with zero visibility, a small budget, and complex technical requirements. Webnique GmbH partnered with them to develop the concept and create a technically sophisticated platform that could validate the business idea quickly.

Webnique developed an MVP using a low-code stack including Webflow, Wized, and Supabase, which enabled rapid iteration and a swift go-live. The solution included an intelligent matching system and a conversion-focused interface. This approach led to highly successful validation; within three weeks, the platform attracted 150 beta users and achieved a 100% closing rate for lead auctions, proving the business model and securing further investment for growth.

Capalead