Case Study: City of Mesa boosts well-being challenge participation with WebMD Health Services

How the City of Mesa Leveraged Leadership Support To Encourage Program Participation

The City of Mesa partnered with WebMD Health Services to boost participation in its well-being program by launching a friendly “Beat the Boss” step challenge. The customer wanted to build on a successful prior campaign, motivate employees to compete against their bosses, and use personalized photos in the program design to create a more familiar and engaging experience.

WebMD Health Services supported the initiative with five emails and one flyer, aligning the challenge with the existing relaunch campaign and tailoring the messaging to fit the Beat the Boss format. The program drove strong engagement: 901 employees opted in, 796 completed the challenge, 502 beat the boss, and participants logged 164,603,144 total steps.

City of Mesa

Hannah Scherer

Health Educator