Case Study: City of Mesa achieves a well‑centric culture and 50% participation with WebMD Health Services

How the City of Mesa Built a Well-Centric Culture

The City of Mesa partnered with WebMD Health Services in 2021 to transform its workplace into a well‑centric culture and boost engagement across a diverse, shift‑based workforce of employees and their spouses/partners. Facing the challenge of increasing participation and making wellness accessible 24/7, Mesa adopted a 360‑degree approach supported by leadership, an onsite Health Coach, Pulse Surveys, a wellness portal, targeted communications, and a refreshed incentive structure provided in collaboration with WebMD Health Services.

WebMD Health Services implemented a wellness portal and content hub, ongoing Pulse Surveys, coaching, curated programs and family‑friendly challenges, and an incentive redesign to drive engagement. The results: participation rose to 50% of nearly 6,700 eligible members, Wellness Portal registrations grew by 30%, Spring into Fitness attendance increased 20% (650 in 2024; 800+ in 2025), Beat the Boss registrations jumped 31% (950+ in 2025), Seize the Zzzz had ~700 signups with 85% completion, the Invitational reached a 90% completion rate with steps up 64%, a 2024 menopause initiative drew 292 participants, and the incentive refresh yielded over 8,000 preventive screenings in 2024 — all delivered in partnership with WebMD Health Services.

City of Mesa