Case Study: Fortune Brands transforms employee communications and engagement with Limeade Connect

How Fortune Brands transformed & inspired daily connections across a dispersed workforce

The customer, Fortune Brands, a major home products manufacturer with a dispersed workforce, faced a significant communication challenge. With 70% of their 25,000 employees being deskless workers without company email, their corporate communications team struggled to share timely information, benefits, and policies effectively. They needed a direct way to reach, engage, and measure interactions with every associate.

Working with vendor WebMD Health Services, Fortune Brands implemented the Connect app. This solution replaced their outdated intranet, providing a central hub for company-wide and location-specific content. The app proved vital during a hurricane for employee safety and fundraising. Post-launch, a quarter of targeted associates used the app, with 70% being manufacturing or remote workers, dramatically improving communication reach and engagement.

Fortune Brands

Jen Rataj

Senior Manager, Corporate Communications