Case Study: Bloodworks Northwest achieves 147% increase in program participation with WebMD Health Services

How Bloodworks Northwest Increased Engagement By 147%

Bloodworks Northwest sought to boost employee engagement in a wellness program that aligned with its mission to improve community health, but prior initiatives saw under 40% participation and focused narrowly on health risks. To meet goals — improve biometric indicators, hit 75% participation, address all aspects of well‑being, and integrate with existing resources — Bloodworks Northwest partnered with WebMD Health Services and launched the Thrive well‑being initiative using WebMD Health Services’ employee engagement platform.

WebMD Health Services implemented the Thrive program alongside an executive sponsorship model (CEO kickoff and quarterly C‑suite challenges), incentives (a $300 company contribution to HSA/HRA and paid days off), and integrated coaching/events. The program drove 30% participation in coaching, increased onsite screening and vaccine uptake, improved three biometric measures (systolic BP, triglycerides, glucose), cut illness‑related time off by 15%, and lifted participation from 36% to 89% — a 147% increase — with 25% of new challenges now coming from employees.

Bloodworks Northwest

Karlyn Byham

Benefit Administrator