Case Study: Brunswick boosts employee engagement with WebMD Health Services

A manufacturer's shift from required well-being to true employee engagement

Brunswick, a manufacturer of boat brands like Mercury Marine, employed over 14,000 people and faced a challenge with its siloed and clinical employee wellness program. The program focused on risk reduction and failed to drive true engagement. To address this, Brunswick partnered with vendor WebMD Health Services to build a new, more effective well-being initiative.

The solution from WebMD Health Services, called the "Be Your Best" program, replaced mandatory biometric screenings with an optional well-being assessment, which boosted participation by 10%. Using data-driven insights, the program delivered personalized content and challenges to employees. The results were significant, with the Mercury Marine division seeing an 8% increase in actively engaged employees, representing a potential revenue impact of $2.1 million and leading to a more collaborative and energized company culture.

Brunswick

Brenna Preisser

CHRO