WebMD Health Services
43 Case Studies
A WebMD Health Services Case Study
Atrium Health is an integrated nonprofit health system with more than 70,000 teammates across 40 hospitals and 1,400 care locations. After rapid growth through mergers left teammates with a confusing mix of legacy well‑being programs, Atrium Health engaged WebMD Health Services in 2022 to standardize support by launching the LiveWELL program on the WebMD ONE platform to provide a single, consistent well‑being experience.
WebMD Health Services helped Atrium Health implement a personalized program design, a rewards strategy, multi‑channel communications, and a Well‑being Champion Network supported by WebMD’s Dedicated Well‑being Staff. The standardized LiveWELL rollout delivered measurable results—Atrium exceeded its 2022 engagement goal (20%) by eight percentage points (to about 28%)—and set multi‑year targets (50% in 2023 up to 90% by 2026), demonstrating improved uptake, streamlined access, and organizational cultural change.