Case Study: Woodcraft achieves faster content publishing and streamlined eCommerce with WebLinc (Workarea)

Woodcraft wanted to publish content faster and ax extra steps. Workarea helps them move faster than ever before

Woodcraft, one of the nation’s oldest and largest suppliers of woodworking tools with 72 retail stores, 20,000 SKUs and 1.5 million mailed catalogs, was constrained by a homegrown eCommerce platform that made publishing content slow, required coding for landing pages, and forced complex custom shipping and tax workarounds. The omnichannel retailer needed a faster, easier system to deliver rich, product-focused content and a consistent 360-degree shopping experience.

Workarea provided a flexible, streamlined CMS and native responsive design that lets Woodcraft’s small team create and edit product pages, landing pages, emails and multimedia in minutes instead of days—one team member built seven emails, two landing pages and homepage components in a single day versus 3–4 days previously. The result: faster publishing, clearer shipping and inventory information, simplified operations, improved customer confidence and conversion, and more time for merchandising, original content and planned promotions.

Woodcraft

Vince Grlovich

Vice President Sales & Marketing