Case Study: The Bouqs Co. achieves site stability and agile growth with WebLinc

The Bouqs Co. - Customer Case Study

The Bouqs Co. is an online flower retailer reinventing a global industry by making floral sourcing more sustainable and improving the customer experience. As the company scaled, site instability, manual release processes, and the need to support peak periods (Valentine’s Day, Mother’s Day) became major constraints that limited marketing agility and product experimentation.

After migrating to Workarea, The Bouqs gained a stable, mobile-responsive platform with drag‑and‑drop content tools, A/B testing, segmentation, and flexible subscription capabilities. The result: predictable launches, fewer emergency fixes, faster marketing and design iterations without developer support, improved testing of product experiences (video, imagery), and higher capacity to personalize and grow revenue while partnering closely with Workarea on custom features.

The Bouqs Co.

Raine O’Reilly

Senior Technical Project Manager