Case Study: Sanrio achieves a content-driven global fan experience and streamlined ecommerce with WebLinc

Sanrio - Customer Case Study

Sanrio, the global lifestyle brand behind Hello Kitty, Gudetama and other beloved characters, wanted to shift its ecommerce focus from hard product promotion to showcasing branded content that delights fans worldwide. As a longtime Workarea merchant, Sanrio’s challenge was to create a dynamic, content-first site that brings characters and stories to the forefront while still supporting commerce.

Workarea built custom content blocks, a video management tool, and a community blog called “Sweet Happy News,” plus a dedicated “Shop” tab, customer reviews, simplified checkout, and enhanced search to unite content and commerce. The result is a content-driven site that a small ecommerce team can manage easily and that enhances the shopping experience for a global fanbase—supporting more than 50,000 Hello Kitty items across 130+ countries and 15,000+ U.S. retail locations, including 35 Sanrio boutiques.

Sanrio