Case Study: Ren's Pets achieves improved customer engagement and omnichannel shopping with WebLinc

Ren’s Pets - Customer Case Study

Ren’s Pets is a 40-year leader in Canadian pet feed and supplies with 18 stores and a growing international online presence. Facing a clunky site and the challenge of serving two distinct audiences—professional groomers and everyday pet owners—the company needed a platform to tell stories, humanize pets, and deliver targeted content and commerce across languages and regions.

Ren’s Pets implemented Workarea with Bounteous as their solution partner and Annex Cloud for loyalty, using universal search, multilingual support, and robust content management to create customizable content, promotions, and groomer-focused campaigns. The new setup streamlined content publishing, improved search and navigation, launched Buy Online Pick Up In Store and trial autoship, and boosted customer engagement and conversions through targeted experiences and a rewards program.

Ren's Pets