Case Study: Lonely Planet achieves personalized multi‑site eCommerce and higher conversions with WebLinc

Lonely Planet - Customer Case Study

Lonely Planet, the travel guide publisher behind more than 120 million books, had outgrown its homegrown ecommerce platform and needed a modern online store that could handle shared content across multiple sites, multi‑currency transactions, complex digital downloads and richer personalized experiences to better inspire travelers worldwide.

Partnering with Demac Media to implement the Workarea Commerce Platform gave Lonely Planet powerful content management, multi‑site administration, universal search, a flexible discount engine and real‑time analytics. The new store lets the team create landing pages without developers, run tailored promotions and smart product recommendations, and has driven higher average order value and conversion while uncovering new revenue opportunities and simplifying global site management.

Lonely Planet