Case Study: Lime Crime achieves record-breaking, crash-free scalability and rapid campaign launches with WebLinc

Lime Crime - Customer Case Study

Lime Crime is a digitally native Los Angeles–based cosmetics brand known for bold, expressive makeup and a devoted social following. As the company scaled, its previous ecommerce platform failed spectacularly on Black Friday 2015 — servers couldn’t handle peak traffic, leading to lost sales and frustrated customers — so Lime Crime needed a stable, scalable solution.

They replatformed to Workarea, leveraging its 99.98% uptime, advanced hosting/monitoring, image processing and Site Planner tools plus responsive content, UGC and curated category features. The new platform let one team member build and QA a mobile-first campaign in three weeks, supported a record 25,000 orders in a single day (May 2017), eliminated risky midnight launches and delivered a seamless experience that boosted sales and customer satisfaction.

Lime Crime

Chrissie Webster

VP Ecommerce