Case Study: Reformation achieves 32% revenue growth and seamless omnichannel shopping with WebLinc

How sustainable fashion brand, Reformation, is reinventing the customer experience both in store and online

Reformation, an LA‑based sustainable fashion brand that turns sketches into dresses in 30 days, needed an ecommerce platform that could keep pace with rapid product cycles and blur the line between online and in‑store shopping. Their stores use touchscreen kiosks and iPad “magic wardrobe” fitting rooms, so they required a system that could support fast change, real‑time inventory and a seamless omnichannel experience.

Workarea delivered a unified, API‑driven platform that integrates in‑store touchscreens, iOS apps, PIM, WMS and the online store in real time, enabling Reformation’s team to iterate and launch without reliance on niche developers. The solution drove strong business outcomes: +32% revenue YOY, +33% orders, +37% traffic and +59% mobile revenue growth, backed by reliable cloud hosting for a smooth omnichannel experience.

Reformation