Case Study: Costume SuperCenter handles Halloween traffic spikes and boosts conversions with WebLinc (Workarea)

Going from mummified systems to a modern platform, traffic spikes are no longer spooky for Costume SuperCenter

Costume SuperCenter, a family‑owned, global leader in seasonal costumes, struggled with aging, self‑hosted ecommerce (Magento) that couldn’t handle huge Halloween traffic spikes, was expensive to maintain, and forced time‑consuming workarounds like separate m.dot sites. To modernize, they replatformed five retail, wholesale, and international sites to a single system.

They launched all five responsive sites on Workarea in seven months, moving to a SaaS, multi‑site platform that eliminated costly third‑party tools (including a six‑figure search system), simplified admin tasks, and let a lean team manage content and merchandising. The result: faster updates and campaigns, more creative focus, and measurable gains — 20% higher on‑site search conversion YoY, a 49% lift in October mobile conversions YoY, and a 24% increase in tablet mobile conversion.

Costume Supercenter

Jim Moore

VP of Marketing