Case Study: Fat Stone Farm achieves 33.12x ROAS with Webistry

Fat Stone Farm achieves 33.12x ROAS with Webistry in under a year

Fat Stone Farm, a husband-and-wife-run farm in Connecticut, faced the challenge of making sales of their Elderberry Apple Shots consistent year-round instead of just during the winter flu season. They partnered with the vendor Webistry to improve their advertising performance, as they found that scalable results could not be achieved through Google Ads due to low search volume for their niche product.

Webistry implemented a solution using highly targeted Facebook advertising campaigns. They built custom audiences based on specific interests like natural remedies and homesteading, and later used refined retargeting and lookalike audiences. As a result, Fat Stone Farm's return on ad spend dramatically increased from 1.66x to 33.12x in under a year, while their cost per acquisition dropped to as low as $1.55.

Fat Stone Farm