Case Study: Microsoft generates B2B leads with Webini's marketing platform MVP

Microsoft generates B2B leads in 6 months with Webini

Microsoft wanted to run a campaign to promote its Office 365 suite for business and needed a platform to showcase the product, arouse interest, and collect B2B leads. Webini was engaged to develop this marketing platform.

Webini created an interactive platform that dynamically adapted its appearance and content based on user behavior and needs. This solution, which utilized content personalization and marketing automation, was live for the 6-month campaign and successfully generated a huge number of expected B2B leads for Microsoft.

Microsoft