Case Study: PlayAtCreation reaches the Boomer audience and builds ventures with WebinarNinja

Reaching out to a generation with webinars

PlayAtCreation (PaC), founded by John Orian, set out to inspire and support Boomers who were recently retired or nearing retirement to create meaningful ventures and stay engaged in the second half of life. To turn that mission into a sustainable business, PaC needed a way to reach its audience, build its brand, and generate income. WebinarNinja provided the webinar platform used to support that effort.

Using WebinarNinja, PaC created its first automated webinar through the 30-day Automated Webinar Challenge and found the system easy to use, with marketing and follow-up email sequences built in. The webinars helped PaC start building clients and brand awareness, and John said he planned to create an automated webinar every month. While no hard revenue figures were shared, the goal is to scale toward 1,000 ventures inspired or supported by PlayAtCreation, with WebinarNinja playing a central role in that growth.

PlayAtCreation