Case Study: ConAgra doubles sales leads with webinar.net webinars

ConAgra Foodservice Doubled Sales Leads During Covid-19 with Webinars from webinar.net

ConAgra Foodservice, a supplier to the food industry, faced a challenge when the Covid-19 pandemic halted travel and canceled trade shows, eliminating their primary methods for engaging with customers and generating new sales leads. They needed a cost-effective and interactive virtual solution, leading them to the vendor Webinar.net and its self-service webinar program.

Webinar.net provided an easy-to-use platform with robust, customizable features that allowed ConAgra to create meaningful and interactive webinars for their global audience. The solution was so successful that their first webinar generated 226 registrants and 60 qualified leads, a significant increase over the approximately 10 leads they typically captured at an in-person trade show.

ConAgra

Lexi LeVang

Manager Customer Marketing