Case Study: Leadinfo boosts engagement and customer retention with WebinarGeek

Leadinfo drives webinar engagement with WebinarGeek and 1,000+ registrations

Leadinfo, a B2B lead generation tool provider, faced the challenge of ensuring its customers derived maximum value from its platform to boost retention and prevent subscription cancellations. To keep users engaged and informed about new features, the company partnered with the webinar platform WebinarGeek to host regular, interactive sessions.

Using WebinarGeek, Leadinfo implemented a webinar strategy focused on product updates and inspiration. A key to its success was the integration with HubSpot, which provided detailed attendance data used for targeted follow-up and to measure customer engagement. This solution drove significant results, including a single webinar that garnered over a thousand registrations in three languages. The strategy improved customer health scores, leading to greater loyalty and long-term retention for Leadinfo.

Leadinfo