Case Study: KNVB scales communications and paid training webinars with WebinarGeek

How the KNVB informs football clubs with webinars

KNVB used WebinarGeek to support two webinar goals: keeping association board members and volunteers informed during a difficult period, and offering paid training webinars for coaches and trainers. The organization needed a way to scale communication, maintain engagement, and deliver training in a format that could also generate revenue.

With WebinarGeek, KNVB produced live and on-demand webinars using its own studio setup, with customizable registration pages, reminder emails, chat, evaluation tools, and video injections. The result was strong audience interaction, ongoing views of key referee training sessions, and successful paid webinars, including a growth mindset webinar that reached an all-time high in paying participants and received an 8.1 rating.

KNVB

Lonneke Scheepmakers

KNVB