Case Study: PES Africa achieves scalable B2B product enquiries with Webillism

PES Africa launches a multi-regional B2B catalogue platform with Webillism

PES Africa required a complete rebuild of their outdated digital platform to support their large wholesale product catalogue and improve inquiry generation across their multiple regional operations in Africa. Their challenge was that the existing site was not suited to the scale of their inventory or their B2B, enquiry-driven model. They partnered with Webillism for a website redesign and build.

Webillism reconfigured WooCommerce to create a catalogue-only platform, removing traditional ecommerce functionality and replacing it with a structured B2B enquiry flow. The solution included a clear product presentation and a communication structure for multiple regions. The result was a scalable B2B platform that supports product discovery and lead generation. Webillism also provides ongoing maintenance and advertising support to ensure continued visibility.

PES Africa