Case Study: LugBug achieves automated multi-channel integration and faster order processing with Webgility

Webgility makes it easy for this innovative baby gear company to nurture sales and grow

LugBug, founded by Nathan Day, makes an ergonomic handle that attaches to infant car seats to improve carrying comfort. After patenting the idea and generating strong interest at the ABC Kids Expo, the company launched a Shopify store and expanded to Amazon while adding sales and marketing staff. As LugBug scaled, Day faced a major challenge: manual data entry and fragmented systems across Shopify, Amazon, eBay and QuickBooks Enterprise, and he needed an integrated, scalable solution without recreating data or moving to less-capable accounting software.

LugBug implemented Webgility to automate integrations between its sales channels and QuickBooks Enterprise, providing real-time dashboards and eliminating manual exports. The automation improved visibility into metrics (like return rates), reduced bookkeeping work, delivered faster order processing—bringing processing time under 23 minutes—and, with strong customer support, helped the company scale into new channels and prepare for larger retail opportunities.

LugBug

Nathan Day

Founder