Case Study: Silver Mine Gifts achieves 75% faster processing and 67% revenue growth with Webgility

Silver Mine Gifts - Customer Case Study

Silver Mine Gifts is a family-run online retailer of personalized silver gifts and vintage-style jewelry founded in 2002. Owner Ralph Goddard was juggling sales across a custom site and multiple marketplaces while his wife Melinda spent up to 20 hours a month manually re-entering invoices into QuickBooks. Concerned about time drains and the risk of traffic shifts from algorithm changes, they needed a way to view and manage all revenue streams and experiment with different sales channels without disrupting operations.

They implemented Webgility’s Unify in 2014 to automate data entry and sync systems across channels, integrating shipping with Endicia and centralizing orders and customer data. The change cut order processing time by 75%, increased annual revenue by 67%, and reduced Melinda’s bookkeeping to an hour or two for reconciliation. The couple also gained flexibility to shift sales between marketplaces (e.g., doubling eBay sales), consolidated reporting for margins and marketing, and benefited from responsive customer support.

Silver Mine Gifts

Ralph Goddard

Owner