Case Study: a SaaS platform improves usability and onboarding with Webgamma

SaaS Platform (NDA) completes an 8-month UI/UX redesign with Webgamma

The customer, a SaaS platform offering a cloud-based Customer Data Platform (CDP), faced significant usability and onboarding issues due to an outdated design. Their platform’s navigation was difficult, data was hard to interpret, and new users were confused, which hindered efficient, data-driven marketing decisions. The vendor, Webgamma, was engaged to address these UX and UI challenges.

Webgamma implemented a comprehensive UI/UX redesign, which included developing a new modular design system, refining user flows, and simplifying data visualizations. They also created new onboarding materials and introduced a flexible, usage-based pricing structure. The solution successfully transformed the platform into a more intuitive and user-centric tool, easing the transition for existing users and streamlining workflows to improve overall user productivity and data analysis.