Case Study: Ocean City New Jersey Boosts Online Revenue with WebFX

Ocean City New Jersey - Customer Case Study

Ocean City New Jersey, a family-friendly Jersey Shore resort, wanted to refresh its website so it better reflected the area’s welcoming atmosphere while also presenting a more polished, sophisticated image. Working with WebFX on SEO, paid search, and social, the customer aimed to grow online revenue and showcase local events, businesses, attractions, and real estate more effectively.

WebFX redesigned the site with a fresh look, added a custom Google map for downtown and boardwalk businesses, and created a mobile-friendly version focused on the most-visited sections: where to stay, things to do, where to shop, and places to eat. The results were strong, including an 87% increase in overall visits, a 41% increase in time on site, a 129% increase in page views, a 40% increase in conversion rate, and an 11% decrease in bounce rate.

Ocean City New Jersey