Case Study: CenTrak achieves more qualified leads and lower PPC costs with WebFX

Impressive Results for a Tech-Driven Client

CenTrak, an industry-leading provider of hospital tracking systems and healthcare technology, needed a digital marketing partner to support its in-house team. The company wanted help solving technical site errors, driving more organic leads, and managing PPC campaigns more efficiently, and turned to WebFX for PPC management, SEO, and website maintenance.

WebFX restructured CenTrak’s PPC campaigns, improved technical SEO, and optimized site content to better position the company as a healthcare technology leader. As a result, CenTrak achieved a 90% decrease in PPC cost per lead, an 11% increase in organic sessions, and a 10% increase in organic contact form submissions, while maintaining high lead quality.

CenTrak