Case Study: Bruni & Campisi boosts local visibility and conversions with WebFX

How Bruni and Campisi heated up the search results

Bruni & Campisi, a plumbing and HVAC company serving Westchester County, NY and surrounding areas since 1979, wanted to reach more local customers. They turned to WebFX for help improving online visibility, search rankings, online conversions, and paid advertising performance.

WebFX built a strategy that included cleaning up a manual penalty from spammy links, creating optimized location pages, publishing original HVAC-focused content, running targeted PPC campaigns, and repurposing TV commercials into YouTube ads. The results were strong: goal conversions nearly doubled, many keywords moved up over 10 pages in Google, the first YouTube pre-roll ad surpassed 10,000 views, and Facebook campaigns drove a 4,207% increase in Facebook traffic plus 15 goal conversions.

Bruni & Campisi

Bobby Acker

Marketing Manager