WebFX
23 Case Studies
Case Study: Wheeler Machinery Company achieves higher site engagement with WebFX personalization
A WebFX Case Study
Digging deep into personalization to drive results
Wheeler Machinery Company, a Caterpillar dealer in Salt Lake City, Utah, partnered with WebFX because they wanted to tailor their website experience to different audiences based on what those audiences valued. As a company focused on delivering superior customer service, Wheeler needed a more personalized digital experience to better support visitors and improve how users engaged with its site and content.
WebFX developed a personalization strategy using PersonalizeFX, segmenting Wheeler’s audiences into firmographic “buckets” and creating customized homepage banner images and headlines for each group. After launch, visitors began seeing content matched to their audience, and the results were strong: analytics showed personalized visitors were more engaged and the site saw an 82% higher average time on site.
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Wheeler Machinery Company
Greg Roth
Wheeler Machinery Company