Case Study: PaulB Parts boosts PPC ROI with WebFX

A partnership with WebFX helped drive astronomical results for the equipment provider

PaulB Parts, a Paul B. Zimmerman, Inc. company, sells agricultural, industrial, and mechanical equipment parts online. Before partnering with WebFX, its PPC campaigns were underperforming, generating poor conversions and costing more than the business earned back, while PaulB also wanted better Shopping Feed Management and stronger paid advertising ROI.

WebFX streamlined PaulB Parts’ PPC strategy by reducing the focus from more than 20 campaigns to the highest-performing products, optimizing the Google Business Profile listing, and adding reporting, Google Analytics insights, and conversion tracking. With WebFX, PaulB Parts saw a 150% year-over-year ROI increase, a 75% increase in conversion rate, and a 23% decrease in cost per lead, along with improved local SEO performance and stronger lead generation.

PaulB Parts