Case Study: Rabobank builds a shared sustainability platform with Webfluencer

Rabobank unites 20+ supply chain partners with Webfluencer

Rabobank sought to create a common framework to measure and incentivize sustainability across the global food supply chain. The challenge was to translate this complex pre-competitive collaboration between over twenty parties into a cohesive and authoritative digital initiative. Webfluencer was engaged to build the platform's branding, positioning, and digital foundation.

Webfluencer built the True Value Language initiative from the ground up, delivering a complete visual identity, tone of voice, and a scalable website. The solution provides a clear, logical digital platform that explains the program and guides visitors on how to join. As a result, Webfluencer created a trusted digital destination that unites supply chain partners under one shared language to accelerate the transition to a sustainable food system.

Rabobank