Case Study: Martini Fiero boosts sales and brand awareness with Webfluencer's digital aperitivo game

Martini Fiero launches a 50-question multilingual game with Webfluencer

Martini Fiero sought to launch its new product with a significant boost in brand awareness and sales. The challenge was to create a digital activation that captured the playful spirit of its physical "Ask Your Friends" card game, making the aperitivo experience accessible to a wide, global audience. They partnered with Webfluencer to develop a digital solution.

Webfluencer built a custom multilingual web app featuring 50 questions and a smooth gameplay flow. This digital card game was paired with an integrated PR campaign involving press releases and influencer collaborations. The solution successfully provided a launchpad that extended far beyond the physical product, significantly boosting both sales and brand awareness for Martini Fiero.

Martini Fiero