Case Study: Waste Connections scales 300+ brands and boosts leads with Webflow

Waste Connections increases leads by 57% with Webflow

Waste Connections, one of the largest integrated solid waste services companies in North America, faced the challenge of managing a fragmented web presence across its 300+ acquired brands. Their previous CMS was inflexible, difficult to update, and unable to support their growth through acquisition, hindering lead generation and customer self-service. They partnered with Webflow and its Enterprise Partner, Enova, to address this.

Using Webflow's Enterprise platform, the team built a scalable system with reusable components and integrated it with internal databases via APIs. This solution, which also leveraged Webflow Localization for bilingual sites, allowed for efficient management and rapid launching of new sites. The results were significant: Webflow helped Waste Connections achieve a 57% increase in leads, a 20% increase in sales, and a 36% conversion lift from a single A/B test.

Waste Connections