Case Study: Retool drives more demo bookings and faster experimentation with Webflow Optimize

Retool increases demo bookings by 70% with Webflow

Retool, a platform for internal software development, needed to improve its website from a reactive branding tool into a proactive growth engine. Their marketing team was hindered by resource constraints and a lack of autonomy, preventing high-impact experimentation to drive more demo bookings and product sign-ups. They sought a new solution and chose Webflow Optimize.

Using Webflow Optimize, Retool's marketing team gained the freedom to rapidly design, launch, and measure experiments without relying on developers. This led to significant results, including a 70% increase in demo bookings from a streamlined form and a 33% increase in qualified leads from a navigation test. Webflow enabled a new test-and-learn mindset, increasing testing velocity by 50% and fostering stronger cross-functional collaboration.

Retool