Case Study: Purpose Brands scales global web operations and boosts leads with Webflow

Purpose Brands grows leads 6.4% with Webflow

Purpose Brands, a portfolio company of global fitness and wellness brands, faced the challenge of managing a fragmented web footprint across its entities like Anytime Fitness and Orangetheory Fitness. Each brand and international market operated on its own domain with separate technical systems, creating complexity and hindering global scalability. They turned to Webflow Enterprise to build a unified web foundation.

Using Webflow, Purpose Brands built a shared component system and a localization model for over 40 countries. This allowed them to launch new markets in weeks instead of quarters and deploy features across all brands from a single build. The results were significant: Webflow helped achieve a 6.4% increase in total leads, a 20% year-over-year lead growth post-launch, and 41% of post-migration sessions came from AI sources, all while improving platform stability and performance.

Purpose Brands