Case Study: Orangetheory Fitness transforms its web presence and drives revenue growth with Webflow

Orangetheory Fitness saves $6M a year and delivers pages 6x faster with Webflow

Orangetheory Fitness, a global fitness pioneer, needed to modernize its digital experience platform to support growth and new revenue streams. Their previous platform was complex and slow, hindering content updates and customer acquisition features like online sign-up. They turned to the Webflow platform and Webflow Enterprise to address these challenges.

Working with the Webflow Enterprise team and a certified partner, Webflow implemented a new website in 80 days. The solution included using Webflow's CMS for scalable, localized content and integrating it with backend systems. This enabled online memberships and digital contracts. The results included $6 million in annual cost savings, project delivery six times faster, a fourfold improvement in site performance, and the creation of a new online revenue channel.

Orangetheory Fitness