Case Study: Mural increases self-serve revenue and free trial conversions with Webflow

Mural moved to Webflow to bring their website back under control

Mural moved its website to Webflow after its custom-built site became difficult to manage. The marketing and design team depended on one engineer for updates, and even simple copy changes could take days while larger projects took weeks or months.

With Webflow Enterprise, Mural migrated in about three months and got support from a dedicated account representative and a Webflow Expert to build a new design system and pages. Webflow helped the team publish changes faster and without engineering handoffs, and Mural saw a 37% increase in self-serve revenue and more than a 2x increase in free trial conversion rate.

Mural

David Chin

Design Strategist