Case Study: Lodgify boosts conversions and global publishing with Webflow

Lodgify boosts conversions by 25% with Webflow

Lodgify, an all-in-one vacation rental platform, faced a challenge with its decade-old WordPress site. The marketing team lacked control, updates were slow, and the platform was ill-suited for a broader audience following a strategic rebrand. They needed a foundation that could support faster publishing, global localization, and continuous optimization without adding technical overhead, leading them to evaluate Webflow.

The solution involved migrating to Webflow Enterprise with the help of agency MakeBuild. Webflow empowered Lodgify's marketers to build and manage pages independently with a visual component library, eliminating reliance on developers for routine updates. The results were significant: a 25% increase in conversions, maintained SEO rankings across 3,100 pages in seven locales, and a dramatic improvement in site speed with Time to First Byte reduced from 2.2 seconds to 0.04 seconds.

Lodgify