Case Study: Wave improves site speed and marketing flexibility with Webflow

How Wave refreshed their website and gained more design flexibility with Webflow

Wave wanted to refresh its website so it better reflected its renewed brand personality and felt more approachable to small business audiences. The team also needed more design flexibility and less reliance on engineering resources, and it selected Webflow Enterprise to replace its existing CMS.

With Webflow and partner 8020, Wave migrated 1,028 site pages, 2,444 pieces of dynamic content, and 46 layouts while rolling out the new brand. The new site delivered a 3x improvement in site speed, a 4% to 21% increase in organic traffic to key converting pages, and a 6% increase in conversions from paid campaign landing pages.

Wave

Julianne Smola

Sr. Director, Brand & Communications